3 Common SEO Mistakes - And How to Fix Them

Nowadays, no online marketing strategy is complete – or can achieve a long-lasting hold – without holding some recourse to a number of common Search Engine Optimization (SEO) techniques. SEO comprises the organic (free) side of search-engine marketing, and its efficacy is based on the skill-level of its practitioners in tailoring website (on-page) and offsite articles content in a way that matches the ranking parameters of the search engine algorithm on which such virtual edifices are deployed.
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But to engage in successful SEO execution regimens on both the front & back ends, you first need access to a high-speed Internet service (such as the Buckeye Cable Prices provision in the U.S). 
In this post, I’ll list 3 Common SEO Mistakes that novice search engine techs are in the habit of making time and again. This information will prove to be particularly useful to you if you’re not adept at tinkering virtual content pieces with common SEO tactics yourself (since you’ll be able to keep an eye on the paid specialists you may have hired for this kind of work). 

1. Wrong Keyword Identification

Since SEO, as a practice, is completely geared towards achieving good ranking against specific search terms (key words) in SERPs (search engine results pages), identification of relevant keywords to a particular market niche – which an optimized website hopes to cater to –can be said to constitute its core concern.

But as has been consistently observed in usual marketing practice, not all SEO techs are proficient in narrowing-in on the right ones. A good keyword is one that stands a good chance of being easily convertible, and should be medium to long-tail.

Ranking against short and generic keywords is a particularly hard bargain to fulfill, since they are extremely competitive to get noticed for in the general web-scape.

So as a remedy to this problem, it is always a good idea to utilize long-phrased keywords variants than their contrastingsmaller exemplars. 

2. Slow Webpage Loading Speeds

SEOs are not only concerned with the written content samplings that inundate a particular webpage. Their engagement with web developers and graphic designers often occupies them for greater time spans than their continual affiliations with content writers. 

Due to an emphasis on heavy graphical content or back-end encoded formulas written in various programming languages, website loading speeds are oftentimes seen to suffer the most. This feature of many modern-day websites has a significantly negative impact on the overall user experience of web surfers – which can lead to lowered rankings being allocated to the concerned online platforms from search engines. 

3. Crashed Links

Sometimes, offsite articles that may have published on a viable internet platform at a particular time might cease to become accessible, because their carrying domains could have been shut down. Similarly, website developers can mistakenly forget to create link bridges between different webpages on a particular site within the sitemap.

In such cases, website rankings can automatically fall – leading to SEO techs being at a loss to explain the reasoning behind this malady (unless they conduct a comprehensive audit to identify problematic issues).

Author Bio:

Stephen N. Mills is an entrepreneur, marketer, and writer. As San Francisco resident, he loves reading books and writing on different topics like SEO, Branding, Health and etc. That's where he finds his inspiration to author in-depth guides that teach E-commerce store owners ways to manage, grow and scale their business. In a former life, Stephen co-founded a custom menswear company which generates 6-figures in annual revenue through its website and retail

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